Simply Irresistible Offer Lab
A 2-Day In-Person Working Intensive
Build Your
Irresistible Offer
In Two Days
Join Chad Thibodeaux for a 2-Day, Hands-On Workshop Where You'll Create, Refine, and Stress-Test Your Offer Until It's Clear, Compelling, and Ready To Sell.
Two days · Local time in every city
Tour Dates
Pick Your City
The build is identical in every city, and so is the result. Seats are limited per location.
Claim Your Seat — $197 / $497 VIP
The Problem
The most challenging part of building a business isn't finding customers, marketing your product, or managing operations.
It's deciding what you're going to sell.
Once you start exploring the possibilities, the questions come quickly.
How much should I charge?
Who would actually buy it?
Should I create a course, coaching program, consulting offer, membership, or something else entirely?
How do I know if this idea is any good?
Where do I even start?
Without clear answers, most founders spend months bouncing between ideas, second-guessing every decision, exploring new business models, hoping something will finally feel right.
That's exactly why I created the Simply Irresistible Offer Lab.
A two-day, hands-on workshop where you identify, build, price, and validate an offer people actually want to buy.
Whether you're starting from scratch, sitting on half-finished ideas, or need to sharpen an existing offer, you leave with clarity, confidence, and something you can sell.
The Promise
You walk in with an idea.
You walk out with a finished offer.
Over the course of two days, we'll help you transform your expertise, experience, knowledge, or idea into a clear, compelling offer you can confidently bring to market.
Every Simply Irresistible Offer Includes Six Essential Elements
A Named Offer
A Named Offer
A specific, memorable name that tells your buyer exactly what they're getting. Not a vague service category.
A Clear Description
A Clear Description
A plain-language explanation of what you deliver, how it works, and who it's for. One or two sentences.
A Measurable Result
A Measurable Result
A concrete outcome your buyer can count, see, or bank. Vague promises don't sell. Numbers do.
A Unique Value Proposition
A Unique Value Proposition
The one thing that makes your offer the obvious choice over every alternative, including doing nothing.
An Emotional Payoff
An Emotional Payoff
The feeling your buyer gets after the result. Logic justifies the purchase. Emotion drives it.
A Risk Reversal Strategy
A Risk Reversal Strategy
A guarantee that removes the buyer's fear of being wrong so saying yes feels safer than saying no.
Seats are capped at 30 per city — once they're gone, they're gone.
How It Works
The Build Schedule
You build the whole time. Every session ends with a finished piece of your offer.
Day 1: Build The Four Components
Your offer exists
Positioning
Define who the offer is for, what it's the answer to, and why you're the one to deliver it.
Messaging
Write the one-sentence promise and the supporting language your buyer actually wants to hear.
The Product
Package what you deliver into a stack where every element answers a specific objection.
The Call to Action
Decide exactly what you're asking for, when, and how. One action. Zero confusion.
Your offer exists. All four components, built.
Day 2: Make It Irresistible
Sell it that afternoon
Measurable Results
Tie your promise to outcomes your buyer can count, see, or bank.
Expensively Affordable
Position your price so the buyer realizes they can't afford to skip it.
Silly Math
Make the ROI so simple your buyer does the selling for you. One client covers the investment. Could you get one client?
Risk Reversal
Write the guarantee that takes the risk off their shoulders without putting your business in danger.
You have an offer you can sell that afternoon.
Choose Your Experience
Two Ways In
General Admission
Full access to both live build days (8 hours of in-the-room working sessions)
The Offer Lab Build Workbook (every template we use, yours to keep)
Permission to record anything you want — bring your phone, capture every session
VIP
Capped at 20 seats per city
Everything in General Admission, plus:
Dinner after Day 1: Join Chad and fellow attendees for dinner at 7:00 PM over appetizers and non-alcoholic drinks
1-on-1 Session with Chad: A private, personalized session with Chad during the event
Personalized Offer Audit: Chad records a video review of your finished offer and delivers it after the event
Your Offer, Designed: Chad's team turns your finished offer into a professionally designed one-page document within 7 days
Who This Is For
Coaches, Consultants, and Experts
who:
Have a skill that gets people real results
Are tired of hearing "let me think about it"
Want to charge more with full confidence in the price
Want the offer built this week, in the room, with help
What It Looks Like in the Room
Real Events. Real People. Real Offers Built.
Making the Point
On Stage
Hot Seat
The Room
VIP Reserved
Happy Hour
VIP Vibes
Teaching
Breaking Bread
Q&A Session
Meet Your Host
Chad Thibodeaux
Chad Thibodeaux, award winning business coach and launch strategist, is the founder of CAVU Coaching, and an international speaker with Speakpreneur. He is one of the most results-focused business coaches working today, having worked with 5,200+ entrepreneurs, helped 3,500+ generate multiple six figures in their businesses, and coached 250+ past the million-dollar mark.
His Simply Irresistible Offer Lab is the distillation of everything that actually moves the needle: clear positioning, sharp messaging, a product built to answer objections, and a guarantee that removes the risk. Two days. One finished offer. No fluff.
Chad has built and sold offers at every price point, from $197 to $100,000, and they all follow the same anatomy. At the Lab, he builds yours with you, session by session, until it's done.
Featured & Trusted By
Also Teaching at Select Events
Brian Page
Offer Strategist
Olivia West
Keynote Speaker / Host
Akbar Sheikh
7-Figure Coach
Meaghan O'Connor
Brand Strategist
John Alan Turner
Leadership Coach
The Promise
Chad's Personal Commitment
"I will not let you leave this room without a finished offer. That is my job."
This isn't a sit-and-listen seminar. Every session is a working session. Chad and his team are in the room with you the entire time — building alongside you, answering questions, and making sure nothing gets left incomplete.
You show up. You do the work. You leave with something real.
And yes, this is a working example of Session 8.
Chad Thibodeaux
Founder, Simply Irresistible Offer Lab
Questions
Frequently Asked
Your Next Move
Two Days.
One Finished Offer.
Your next client is waiting on a clear offer. Pick your city and build it.
VIP capped at 20 seats per city